11 Dec 2025

Global research recognised for advancing the fight to address modern slavery

The Market Research Society Award highlights the importance of accurate data in exposing hidden exploitation. Research strengthens global efforts to understand modern slavery and drive evidence-based action to address it.

From left to right, Gallup’s Regional Managing Partner EMEA Pa Sinyan, Walk Free’s Director of Operations Katharine Bryant, Gallup Managing Consultant Hui Nemeth, and Walk Free’s Founding Director Grace Forrest at the 2025 Market Research Society (MRS) Awards.
From left to right, Gallup’s Regional Managing Partner EMEA Pa Sinyan, Walk Free’s Director of Operations Katharine Bryant, Gallup Managing Consultant Hui Nemeth, and Walk Free’s Founding Director Grace Forrest at the 2025 Market Research Society (MRS) Awards.

Modern slavery affects millions of people around the world, but it is often hidden and can be challenging to measure.

Reliable data is critical to enabling governments, organisations, and communities to implement effective measures to combat exploitation.

In response to this challenge, a major international research effort led by Walk Free, Gallup and the International Labour Organization (ILO) has been recognised at the 2025 Market Research Society (MRS) Awards.

The award acknowledges the innovative survey methodology behind the Global Estimates of Modern Slavery, using nationally representative data from the Gallup World Poll across 72 countries.

The collaborative research effort between the partners has transformed global understanding of one of the most pervasive yet underreported human rights violations.

By capturing experiences previously undocumented or overlooked, the estimates offer governments, civil society and international institutions the evidence needed to drive meaningful change.

Data insights support monitoring of Sustainable Development Goal Target 8.7 and policy reform

These insights have enabled progress monitoring of Sustainable Development Goal Target 8.7, informed policymaking, catalysed legislative change and sparked global engagement.

Most importantly, the research gives voice to millions of people whose experiences were previously hidden, providing a crucial foundation for action against exploitation worldwide.

Acknowledging the voices behind global modern slavery estimates and research

The acknowledgement reflected the broader network of experts and institutions contributing to the research foundation behind the Global Slavery Index.

“This award reflects our joint commitment to producing rigorous research that deepens understanding of global human rights,” Walk Free Founding Director Grace Forrest said.

“I want to acknowledge the many thousands of survey participants whose willingness to speak openly about profoundly difficult experiences made this research possible. Their stories are what drive our shared commitment to this work.”

Over a decade of partnership strengthens global efforts to measure and end modern slavery

Judges commended the project for its scale, complexity and impact, highlighting the collaboration between criminologists, human rights experts and research specialists.

The findings have significantly influenced policy development, advanced academic study and elevated public awareness of modern slavery through global media coverage.

“This award reflects the power of genuine partnership, and we’re grateful for more than a decade of collaboration with Gallup and the ILO,” Forrest said.

“I’d like to specifically thank the individuals who have contributed to the Global Estimates of Modern Slavery.

“Modern slavery is a man-made problem. In the pursuit of measuring its global impact and who is responsible, we truly hope to see an end to it in our lifetime.”